Retailer Order & Green Call Analysis

Sales growth normally depends on retailers, and most companies focus on taking orders on every visit so that an ample amount of product quantity is available in the market for buyers. OptCRM has developed a unique solution to analyze product presence in the market as per company needs.

What is retailer order & green call analysis?

FMCG and consumer goods companies depend on a daily order booking system, and employees visit counter to counter to take orders from concerned persons so that sales can be achieved as per company targets. Employees try to convert call visits into order booking calls or green calls. If an employee takes an order from one counter, then this call is counted as a green call in the FMCG and consumer sector market.

Importance of Green Call

There are different kinds of marketing strategies in business that are implemented from time to time to achieve better outcomes. Once a company starts its business or sales process, there are different challenges. After establishment, they have the challenge to boost up the sales, and then green calls become most important as orders from the market and supply on time make a huge difference in growth.

With OptCRM's Green Call Analysis, you get:

• Real-time green call vs total call tracking
• Order conversion rate analysis
• Retailer-wise order patterns
• Field force productivity metrics
• Product presence & availability reports
• Daily order booking targets vs achievement
• Counter-wise visit & order analytics

This solution helps FMCG companies maximize their field force efficiency and ensure optimal product availability in the market.