Gift Management System
OptCRM’s AI-powered Gift Management solution gives you complete visibility and control over promotional gift distribution to doctors and retailers. Eliminate leakage, stay 100% compliant, and make every gift count towards business growth.
Key Features:- Seamless Gift Entry in Daily Call Report (DCR) – no separate page needed
- Real-Time Tracking of every gift from stock to recipient
- Budget Control with auto alerts when limits are approaching/exceeded
- Compliance Management as per company policy & regulatory guidelines
- Detailed MIS Reports – month-wise, employee-wise, gift-wise analysis
- Predictive Analytics to forecast gift requirements & optimize budget
- Anomaly Detection – instantly flags unusual gifting patterns
- Performance Insights – measure ROI of promotional gifts on prescription/sales
With OptCRM Gift Management, companies can distribute gifts strategically, ensure zero misuse, and get actionable insights to improve promotional effectiveness.
Doctor Gift Distribution
Gifting to doctors is a key promotional activity in pharma. Medical Representatives can enter gift details directly while submitting their Daily Call Report (DCR) – no extra steps or pages. They can even take orders in the same window, saving valuable time in the field.
Retailer Gift Distribution
Targeted gifting to retailers/chemists is proven to boost secondary sales. OptCRM enables field force to distribute gifts to selected retailers, track acceptance, and capture orders instantly – all from a single screen.
